Company Introduction

The team from East China Coating/Dongyu Engineering Company has obtained the full-domain marketing certification, adding new momentum to the digital transformation of state-owned enterprises

This weekend (August 16th), the 78th "Holistic Marketing Diagnostician Training Camp" came to a successful conclusion in Suzhou. Wang Xiaochen, the deputy general manager of East China Coated Glass and Dongyu Engineering Company, led his team to participate in the training and earned a C-level skinning certification with his solid performance, injecting new vitality into the digital marketing transformation of the enterprise.
This special training focuses on practical short video marketing, revolving around core content such as DeepSeek tool application, short video system construction, and live broadcast operation and conversion. It empowers students through a "theory sharing + account diagnosis + case practice" model. The East China Coating and Dongyu Engineering teams have deeply invested in "enterprise positioning diagnosis" and "practical reexamination" processes, combing marketing ideas based on business scenarios, and exploring digital transformation paths under the guidance of professional mentors, demonstrating the proactive exploration attitude of state-owned enterprise managers.

During the special training, the East China Coating and Dongyu Engineering teams were fully dedicated to the training, actively participating in evening "in-depth analysis" discussions and sharing of insights, and honing their marketing plans through practical operations. After the comprehensive assessment of the reexamination, the team's diagnostic plan and practical performance were unanimously recognized, and Vice President Wang Xiaochen successfully obtained the C-level analyst certification.

This certification marks not only a significant breakthrough for the enterprise in the field of comprehensive short video marketing but also underscores the responsibility of state-owned enterprise managers in leading the enhancement of team capabilities. Moving forward, the enterprise will translate the outcomes of specialized training into practical strategies, facilitating breakthroughs for East China Coating in the field of curtain wall glass and for Dongyu Engineering in the existing building and curtain wall maintenance segments, thereby further elevating the brand's digital communication and market conversion efficiency.