News and Information

The East China Coating/Dongyang Engineering Company team has earned the All‑Domain Marketing Certification, injecting new momentum into the digital transformation of state‑owned enterprises.

2025-08-18

This weekend (August 16), the 78th “Comprehensive Marketing Diagnostician Intensive Training Camp” concluded successfully in Suzhou. Wang Xiaochen, Deputy General Manager of East China Coated Glass and Dongyu Engineering, led his team to participate in the program and, thanks to their solid performance, earned C‑level Peel‑Off Analyst certification, injecting fresh momentum into the company’s digital marketing transformation.

This intensive training program focuses on practical short‑video marketing, covering key topics such as the application of the DeepSeek tool, building a comprehensive short‑video ecosystem, and optimizing live‑stream conversion. By adopting a “theory sharing + account diagnosis + real‑world case studies” approach, it empowers participants. The East China Coating and Dongyu Engineering teams have been deeply engaged in sessions like “corporate positioning diagnostics” and “hands‑on re‑examinations,” aligning their marketing strategies with specific business scenarios and, under the guidance of expert mentors, exploring pathways for digital transformation—demonstrating the proactive spirit of state‑owned enterprise leaders.

 

During the intensive training, the East China Coating and Dongyu Engineering teams remained fully engaged throughout, actively participating in evening “deep‑dive” workshops and sharing their insights, while refining their marketing strategies through hands‑on practice. Following a comprehensive re‑evaluation, the team’s diagnostic proposals and on‑the‑ground performance were unanimously recognized, and Vice President Wang Xiaochen successfully earned C‑level Peel‑Off Specialist certification.

This certification marks a significant milestone for the company in the realm of full‑channel short‑video marketing, while also underscoring the sense of responsibility and leadership demonstrated by state‑owned enterprise managers in elevating their teams’ capabilities. Moving forward, the company will translate the outcomes of this intensive training into concrete strategies, driving breakthroughs for East China Coating in the curtain‑wall glass sector and for Dongyu Engineering in the existing‑building and curtain‑wall maintenance segments, thereby further enhancing the effectiveness of its digital brand communication and market conversion.

上一篇: Huadong Coating Makes Its Debut at the Party‑Building Joint Construction and Integrated Practice Exchange Conference for the Green, Low‑Carbon Design Industry Chain

下一篇: The East China Coating Sales Department’s first training session of the third quarter

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