The East China Coating Sales Department’s first training session of the third quarter
2025-08-11
At 2:00 p.m. on August 9, 2025, the East China Coating Sales Department held its first training session of the third quarter as scheduled. Led by Sales Manager Jiang Yongtao, the session focused on two key areas—4SG glass products and customer communication skills—providing a detailed exposition and offering sales personnel a highly practical guide to effective communication.
During the training, Manager Jiang Yongtao systematically broke down the entire process—from identifying customer pain points and conducting needs analysis to carrying out on-site visits. Using real-world case studies, he highlighted 4SG glass’s core strengths in aesthetics, energy efficiency, and durability, and demonstrated how sales personnel can align product highlights with customers’ specific needs.
The on-site learning atmosphere was vibrant and highly focused, with participants fully engaged throughout, diligently noting key takeaways and actively interacting with the instructor to address challenges they encountered in their daily work. The overall learning environment was immersive and dynamic. To ensure the training’s practical impact, an online assessment was conducted immediately following the session. Targeted questions were used to evaluate learning outcomes, fostering both deeper understanding and application, thereby helping sales personnel translate communication skills and product knowledge into tangible, actionable capabilities.
This training has provided strong support for the Sales Department’s business initiatives in the third quarter. The East China Coating Sales Team will leverage more professional product expertise and refined communication strategies to enhance customer service quality, steadily increase the market penetration of 4SG glass, and inject robust momentum into the company’s efforts to strengthen its core competitiveness.
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