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A well-established state-owned manufacturer of advanced glass processing.

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The East China Coating Marketing Procurement Center successfully held its 2025 year-end sprint and 2026 strategic mobilization symposium.

2025-11-21

On the morning of November 17, the Suzhou Huadong Coating Technology Co., Ltd. Marketing and Procurement Center held a symposium on the 2025 year-end sprint and the 2026 strategic mobilization in the fourth-floor multi-purpose hall. The company’s General Manager, Zhang Genfang, all members of the Marketing and Procurement Center, relevant personnel from the Financial Accounting Center, and the head of the General Affairs Department attended, engaging in in-depth discussions on topics such as reviewing the year’s performance and outlining the final push.

At the meeting, the Sales and Procurement Departments under the Marketing and Procurement Center reviewed their 2025 performance, conducted a thorough analysis, and outlined plans for tasks to be completed before the 2026 Spring Festival. Participants from both departments shared their insights based on their respective roles and put forward suggestions for support needed across departments and from company leadership.

Subsequently, Wang Xiaochen, Director of the Marketing Procurement Center, took the floor to provide additional insights into the Center’s current operations, emphasizing the need to enhance marketing quality, strengthen brand positioning, expand the domestic market, and unlock greater sales potential. Bao Xujie, Manager of the General Affairs Department, stated that the department would support the year-end sales push by ensuring precise delivery scheduling, facilitating timely collection of receivables, and providing full cooperation on samples, metal frames, and after-sales service. Meanwhile, Pan Guoping, Director of the Financial Accounting Center, outlined the detailed provisions of the performance‑evaluation system, clarifying incentive measures designed to boost sales staff morale, while also noting that certain employee requests would be carefully reviewed and addressed through internal deliberation.

Finally, in his concluding remarks, General Manager Zhang Genfang analyzed the root causes of the company’s underperformance, noting that external market conditions had exerted a significant downward pressure, while internally, shortcomings such as insufficient managerial oversight and a need to strengthen sales staff accountability remained. Looking ahead, General Manager Zhang Genfang highlighted the challenges of tight deadlines, heavy workloads, complex tasks, and substantial pressure, urging the Marketing and Procurement Center to use key milestones to drive internal progress. He called for a detailed breakdown of objectives leading up to the New Year and Spring Festival in 2026, while emphasizing the importance of clearly defining the boundaries between authority and responsibility and enhancing awareness, so as to face the year-end sprint of 2025 and the new challenges of 2026 with unwavering confidence and a level-headed approach.